Eli, a South Asian young man with determination and tenacity, rises from his tragic, chaotic childhood to pursue his passion for colored gemstones

Traversing the world in search of treasures, Eli nurtures connections from Jaipur to Columbia, honing his expertise — and finding love and family along the way.

In founding ECG at 580 5th Avenue in Manhattan, Eli establishes an icon for the gem industry — and a worldwide reputation as a colored stone expert.

Purveying stones becomes a natural bridge for Eli to design striking jewelry pieces, sought by royalty, sheiks, magnates, and celebrities.

In this golden era of the diamond industry, Adam masters the nuances of clarity and color — and even learns to cut diamonds.

Worlds merge as the colored stone expert and diamond expert join forces in a consolidated business that services all gemstone and jewelry needs, from sourcing and trading, to design and resetting, to estate and antiquities sales.