The World of East Continental Gems
Every story starts somewhere. Discover how East Continental Gems began in 1972 and grew into an international icon of legendary style, bold artistry, and innovative design.
A Rich History: Eli & Susan’s Story
In days of yore, there was a tale of love, family, and precious stones...
It all started in 1967, when Susan Hudes, daughter of a prestigious Viennese family, met Eli Mirzoeff, son of a prominent New York City merchant. The young couple traversed the world in search of rare gems, sharing the same values: a taste for craftsmanship, a family spirit, and a passion for jewels.
A Mission Fueled by Passion: Adam’s Story
A father’s dream.
A son’s resolve.
Another branch of the family — and the business — burgeons.
A Story of Jewels and Love: The Family’s Story
Susan and Eli’s shared passion for craftsmanship and jewels led them to establish East Continental Gems (ECG) in 1972 at the heart of Manhattan’s Diamond District. Their son Adam took on the role of Artistic Director in 1994, imprinting ECG with bold creativity and a distinctive style.